SEO Consultants and Marketing

Search Engine Optimization

A critical component of Search Engine Optimisation is a process that identifies the most profitable mix of internet marketing options for each individual client. This process can be complex and requires a comprehensive knowledge base of internet marketing, and search engine algorithms. Our online marketing consultant balance the marketing philosophy of our clients, great content, with the most technologically advanced, and productive methods of SEO.

Mastering the use of search engine algorithms sounds complicated, and it can be. Algorithms are mathematical instructions that direct computers on how to perform a task. When web surfers search for a company in Singapore the first instruction should be placing the word Singapore in the search request.

Singapore SEO will take the time to understand who your ideal client is and the best way to connect with him. Converting a high percent of your website visitors into buyers or clients is our number one consideration.  The development and implementation of your internet marketing plan should be created in conjunction with your SEO campaign.

Your prospective customer‘s internet browsing habits, along with great content, are the most significant concerns in the development of your internet and search engine marketing strategy. This is where the selection of relevant keywords is essential. The professional SEO consultants at Singapore SEO are experts in the area of keyword selection and content development.

Social Media

As a website business owner, we help you identify the types of social media websites your prospective customers or clients visit. Our Search Engine Optimisation will create an internet marketing plan that will help you bat your internet eyelashes at your ideal visitor, woo them, and convert them into buyers.

Through thoughtful content development and research, we assist you in the identification of what your prospective customers’ wants, and helps you give it to them, for a profit of course.

Does Email marketing really work, and are social media websites a breeding ground for profits? The simple answer is yes. Email marketing and social media campaigns are essential to effective search engine marketing and search engine optimization.

Posting content indiscriminately is a waste of time and money, as most content will never reach a top ten position on the search engines. Website content should be relevant and offer valuable information. Singapore SEO Service Consultants can compose content that demonstrates comprehensive knowledge your prospective clients are searching for.

Our consultants can advise you on marketing options such as offering your visitors a free e-book or report from your website. Newsletters are also known to be effective internet marketing vehicles.

Pay Per Click – PPC Internet Advertising/Marketing

Sadly, Pay Per Click advertising, and internet marketing options such as those offered by Google and Facebook can be somewhat successful. Unfortunately, both Google Adwords and Facebook have been guilty of having bots click on advertising client’s links, not humans. The only word for this activity is cheating. But how can you discern the difference between human clicks or bots?

Give Singapore SEO Consultants a call today for the most cost effective method of driving your ideal client to your website, and converting them into buyers.

Search Engine Optimisation

Singapore SEO Services is in the business of optimizing your website with high value links, classic and innovative website design suggestions that includes using video and image files, with perfect grammar. Our consultants’ advice and content development will make the difference between top ten or last 10 on the search engines.

Website optimization results don’t happen overnight, in a week or even in a month. Optimizing your website isn’t a matter of writing a few articles or blogs, it’s a campaign that utilizes fresh content on a consistent basis and links from high value authority websites such as Youtube or Pinterest. Publishing website content on a weekly basis will enhance your search engine position versus monthly.

Singapore SEO Consultants will develop and implement methods and techniques that will help drive qualified traffic to your site because you don’t just want traffic you want a high conversation rate of visitors to buyers visiting your website. What good is having traffic if they don’t become your client or customer?

SEO is an abbreviation for search engine optimization and includes SEO marketing such as social media campaigns. Website owners, who concentrate on optimum search engine ranking and position, must improve and enhance SEO marketing strategies that result strategies, and techniques that generate the highest search engine rank and position. The rules change so rapidly only expert consultants such as Singapore SEO Services professionals can keep pace and innovate.

There are two types of SEO techniques; paid and organic. Organic is free and paid means you are paying the search engines for an optimum position. There are also two different ways of implementing search engine optimization techniques; White Hat, which is the correct way, and Black Hat methods that will get your website penalized. The consultants at Singapore SEO Services only develop and implement White Hat SEO methods.

Your search engine position is organically enhanced with the composition of grammatically correct, key word dense website content. The length of the article as well as the value to the reader is an essential component to achieve the highest search engine position.

Search engines such as Google or Bing, rank your website content based on error free text that is more than 300 words, frequently posted, which is relevant to the website visitors search.

When web surfers are searching for a online marketing consultant the website that uses “SEO service consultant Singapore” every 80 to 100 words in combination with perfect grammar should have a higher search engine rank, and the most advantageous position on the search engine. 

Content with grammatically correct text and even the most widely used, updated word processing software is no guarantee of grammatically enhanced website content. Fortunately, there are free online grammar programs that evaluate your content, and assists website owners mend their grammar and vocabulary abilities.

When properly composed and implemented, frequently published, optimized content should drive traffic to your website, and enhance your visitor to buyer conversion rate. That is where the trusted SEO Consultants at Singapore SEO Service are superior to other marketing consultants.


What do the DJI, ISEQ and SEO Have in Common?

The monthly chart on the Dow Jones is looking more and more likely to reach its previous highs around 18,000. With both the January & February candles rejecting lows down at 15,250 to 15,500 we can currently see a March candle that looks rather bullish. There are no recent signs of bearishness on the weekly chart with four weeks of bullish candles in a row.

If we contrast this with the Irish Stock Exchange (ISEQ) which was recently at its all time high only a couple of months ago, around the 6,800 level we’ll see some similarities. Since reaching its all time high in December 2015 the ISEQ has been on a steady decline, reaching a low of close to 5,700 on the 9th February 2016 before rebounding and regaining some of its former glory and is now back up at around 6,300.

One of the companies listed under the ISEQ is called Independent News & Media PLC. Operating under the Independent News & Media PLC umbrella is a range of different companies including the Sunday Independent, The Herald Sunday World and the Star. But most well known would be the Irish Independent, which makes up one of the subsidiaries of the parent company.

On the 13th March 2014 the Irish Independent published an article related to online marketing. In this article Aine Bermingham provide five recommendations for businesses trying to stay on top of digital marketing. These include:

1. Be Social – directed towards the importance of social media.

2. Produce Great Content – you can’t ignore the benefits of publishing great content online.

3. Get Savvy with the Search Engines – Themed around search engine optimization (SEO) there are many relatively easy changes you can make to your website to increase your ranking in the eyes of the search engines. If your business can rank highly within Google’s organic search results this is where you can drastically increase the amount of traffic coming to your website. To benefit most from search engine marketing it can be of great benefit to seek the services of a search engine optimization Company who knows how to achieve fantastic results for your business. One such business is Red Rain SEO.

4. Learn – Gain some knowledge in the area of online marketing, especially where you don’t have the budget to invest in the services of a professional.

5. Get Your Brand Out There – Get busy and don’t stop putting your brand out there. Attend networking events and conversations and continually build your relationships.

Considering how fast the online world moves these days you might think that a lot of this information would now be out of date as the article was published over two years ago. Not so. While some things in online marketing have changed over the past few years, the staple diet of search engine optimization has remained the same. Traditional SEO techniques and strategies still hold true to this day.  The basics of SEO haven’t changed and are likely to stay this way for many years to come. One video that gives a good insight into the changes in online marketing and the benefits of hiring an SEO consultant can be found at this SEO YouTube video. This is how the Dow Jones Industrial Index, Irish Stock Exchange and Search Engine Optimization are related in some small way.

Five Reasons Why Every Business Website Needs SEO

Today, consumers expect every company to have a website – whether you are running a small restaurant, a bricks and mortar store or a computer repair shop it is important that you have a web presence. However, simply HAVING A web presence is not enough. You need to be easy to find as well, and that’s why SEO is so important. Here are five reasons why you should be investing in SEO.

1 – The Internet is The First Place People Look for Advice About Almost Anything

Today, most people don’t use phone books or the classified sections of the newspaper. Rather, when they want something they will pull out their phones and search for it. If you rank well, they’ll click the “get directions” link for your business, and then they will visit you. That’s a customer that you would have lost to a competitor if your SEO was poor.

2 – Organic Search Traffic is Essentially Free

Unlike CPC based advertising, each visit from the SERPs costs you nothing but bandwidth. So why not put some effort into ranking well for your most popular keywords? That’s traffic that will keep on coming in even if you don’t fund your social media marketing account for a little while.

3 – If You Rank Well, People Will Trust You

Ranking well in the search engines adds an air of legitimacy to your website. A lot of people put their trust in Google as a curator of the Internet. You can take advantage of this by taking your ranking seriously.

4 – SEO Helps You Rank for Keywords You Haven’t Even Thought Of

When you are working on your SEO, you will focus on the keywords that you think are most important, but if you write good content it will inform users about a range of things – and you will find, over time, that you get people arriving at your site based on other keywords and phrases too. Many of these will be the ‘long tail’ detailed and precise keywords that show purchase intent – and ranking for those is a very good thing for your conversion rate.

Keyword research

5 – SEO Supports Usability and Good Design

Good SEO means, by association, being mobile friendly, having a website that loads quickly, and having code that is valid and that works well.

Good SEO is something that you will find encourages you to think about code quality, usability, and serving the customer as well as your own needs with the website. It will take a while to perfect, but by the time your site is ranking well in the SERPs you will find that it does well with real, human visitors as well.

SEO is hard work to get right, but it is worth it. If you aren’t a skilled designer or online marketer yourself, it is worth getting someone who is to audit your website. The results will pay for themselves many times over.

Helpful SEO Tips For Complete Beginners

It is estimated that there are currently more than 250 million websites on the Internet. In simple terms, there is a lot of competition in every imaginable business niche. Over the past few years, social media has emerged as a big source of traffic. However, the fact remains that search engines are still the king of traffic when it comes to buying intent.

A number of marketing research agencies have released reports which suggest that more than 95% of consumers use search engines before they spend money on any kind of products or services. In other words, businesses cannot ignore the traffic from search engines if they want to remain relevant online.

The process of optimizing a website to rank higher in the search engines result pages for targeted keyword and phrases is known as search engine optimization. If you are new to the world of SEO, here are the few tips for complete beginners like you.

SEO is normally categorised into on page SEO and off page SEO. On-page factors refer to various factors on the website that are within the control of the Webmaster. For instance, some of the on-page factors include titles, meta description, keyword density, navigation, user experience, microdata, content quality, web page loading speed and various other such factors. As far as off-page factors are concerned, the most important factor remains the quality of links to a particular web page.

As a beginner, you should start your SEO efforts with keyword research. There are a number of free as well as paid keyword research tools available on the market that will help you discover a lot of long tail keywords with less competition. Keyword research is extremely important as you are not going to make too many sales if you are selling cameras on your site but your website ranks for cat photos. In simple terms, you need to identify keywords and phrases with buying intent and low competition. You should include these keywords as well as related LSI keywords in the content to tell search engines that your content is related to those keywords.

When you have found low competition keywords related to your business, it is important that you create high-quality content that uses these keywords in a natural manner. It is also important that you pay close attention to the keyword density as too high keyword density may harm your website. Most experts recommend a keyword density of less than 2%.

You should also try to publish content as frequently as possible. Search engines love fresh content and will send more traffic your way if you publish content on a regular basis. For instance, if you are selling products on your website, you should have a blog with 2 to 3 blog posts being published each week. The blog posts can be related to reviews of the products you are selling or some advice to buyers of products.

The most important off-page factor is links. You should try to attract high quality links from other authoritative websites that are related to your business. There are a number of resources available online that will help you in identifying high quality websites in your niche and ways to get links from those websites.

Overall, Search engine optimization is a dynamic process and it takes a lot of time to work. You should keep a time-frame of 6 to 12 months to rank low to medium competition keywords. You should also ensure to use techniques that are in line with the Webmaster guidelines issued by search engines. Do not use prohibited techniques as these will harm your website in the long run.

Why You Should Know the basics of the Dow Jones Industrial

If you are into money, stocks, bonds or trading you should be well aware of the Dow Jones Industrial Index. This is information you need to learn about in order to stay ahead of the game. It is information that you need to be able to understand.

It’s important to have a good understanding of the DOW as it can help to define your investment strategy with your stocks and other financial investments. If you ignore the Dow, you won’t have a full understanding of the current state of the US financial markets.

There is a wide variety of information available in today’s age. You can get it on your phone, on the television, your computer and even the newspaper. Although with the newspaper it won’t be the most up to date. Think about the best way for you to get your information.

The Dow is there so that we can read how the American economy is doing. A lot of people use it to base their investment decisions off of. It’s important and something that you should be paying attention to if you work in the financial industry.

For people who are involved in the financial markets the Dow is going to be such a huge part of your life. You will reference to it often and will look to it to know what to do next. You will need to be able to understand what it means.

If you don’t it’s worth taking the time to learn. The good news is that there are many different ways that you can do this. You can work with someone that knows more than you do, you can look up the information online or you can spend some time reading books on the topic.

When you talk with someone about the DJI you are able to ask them specific questions about things if they don’t make any sense to you. You can take notes and really learn the ins and outs of how the Dow works.

If you look up information online you need to make sure that you are getting correct information. You can print out what you have learned and have a place to go to reference back to when you need to. Most likely you will need to go back and refresh some of what you learned.

Books are also a great way to learn more about the Dow but they need to be books that have come out in the last few years. The reason for this is because some of the information in the older books would be out of date and no longer apply. You want the most recent information available.

If you are not in the financial industry and you want to learn more about how the Dow works, it would be a good idea to get started learning online and see where that leads you. You can use what you have learned in your own life and even help others understand what is going on. The more you know, the better off you will be with whatever it is you are learning about.

What Happened To My Beloved Charting Stocks

Dear reader, while our site has been down for sometime (much longer than we would have liked) we expect to have a fresh new site up for you shortly. Bear with us while we work out the details of the new site, but in the not to distant future we’ll be back in action providing you with the content you’ve come to love. On top of this we hope to introduce many cool new features that you’ve never seen before with easy navigation and regular updates for all. We appreciate your patience in this period of inaction and hope to see you back here before long.