Category Archives: SEO Tips for Beginners

What do the DJI, ISEQ and SEO Have in Common?

The monthly chart on the Dow Jones is looking more and more likely to reach its previous highs around 18,000. With both the January & February candles rejecting lows down at 15,250 to 15,500 we can currently see a March candle that looks rather bullish. There are no recent signs of bearishness on the weekly chart with four weeks of bullish candles in a row.

If we contrast this with the Irish Stock Exchange (ISEQ) which was recently at its all time high only a couple of months ago, around the 6,800 level we’ll see some similarities. Since reaching its all time high in December 2015 the ISEQ has been on a steady decline, reaching a low of close to 5,700 on the 9th February 2016 before rebounding and regaining some of its former glory and is now back up at around 6,300.

One of the companies listed under the ISEQ is called Independent News & Media PLC. Operating under the Independent News & Media PLC umbrella is a range of different companies including the Sunday Independent, The Herald Sunday World and the Star. But most well known would be the Irish Independent, which makes up one of the subsidiaries of the parent company.

On the 13th March 2014 the Irish Independent published an article related to online marketing. In this article Aine Bermingham provide five recommendations for businesses trying to stay on top of digital marketing. These include:

1. Be Social – directed towards the importance of social media.

2. Produce Great Content – you can’t ignore the benefits of publishing great content online.

3. Get Savvy with the Search Engines – Themed around search engine optimization (SEO) there are many relatively easy changes you can make to your website to increase your ranking in the eyes of the search engines. If your business can rank highly within Google’s organic search results this is where you can drastically increase the amount of traffic coming to your website. To benefit most from search engine marketing it can be of great benefit to seek the services of a search engine optimization Company who knows how to achieve fantastic results for your business. One such business is Red Rain SEO.

4. Learn – Gain some knowledge in the area of online marketing, especially where you don’t have the budget to invest in the services of a professional.

5. Get Your Brand Out There – Get busy and don’t stop putting your brand out there. Attend networking events and conversations and continually build your relationships.

Considering how fast the online world moves these days you might think that a lot of this information would now be out of date as the article was published over two years ago. Not so. While some things in online marketing have changed over the past few years, the staple diet of search engine optimization has remained the same. Traditional SEO techniques and strategies still hold true to this day.  The basics of SEO haven’t changed and are likely to stay this way for many years to come. One video that gives a good insight into the changes in online marketing and the benefits of hiring an SEO consultant can be found at this SEO YouTube video. This is how the Dow Jones Industrial Index, Irish Stock Exchange and Search Engine Optimization are related in some small way.

Five Reasons Why Every Business Website Needs SEO

Today, consumers expect every company to have a website – whether you are running a small restaurant, a bricks and mortar store or a computer repair shop it is important that you have a web presence. However, simply HAVING A web presence is not enough. You need to be easy to find as well, and that’s why SEO is so important. Here are five reasons why you should be investing in SEO.

1 – The Internet is The First Place People Look for Advice About Almost Anything

Today, most people don’t use phone books or the classified sections of the newspaper. Rather, when they want something they will pull out their phones and search for it. If you rank well, they’ll click the “get directions” link for your business, and then they will visit you. That’s a customer that you would have lost to a competitor if your SEO was poor.

2 – Organic Search Traffic is Essentially Free

Unlike CPC based advertising, each visit from the SERPs costs you nothing but bandwidth. So why not put some effort into ranking well for your most popular keywords? That’s traffic that will keep on coming in even if you don’t fund your social media marketing account for a little while.

3 – If You Rank Well, People Will Trust You

Ranking well in the search engines adds an air of legitimacy to your website. A lot of people put their trust in Google as a curator of the Internet. You can take advantage of this by taking your ranking seriously.

4 – SEO Helps You Rank for Keywords You Haven’t Even Thought Of

When you are working on your SEO, you will focus on the keywords that you think are most important, but if you write good content it will inform users about a range of things – and you will find, over time, that you get people arriving at your site based on other keywords and phrases too. Many of these will be the ‘long tail’ detailed and precise keywords that show purchase intent – and ranking for those is a very good thing for your conversion rate.

Keyword research

5 – SEO Supports Usability and Good Design

Good SEO means, by association, being mobile friendly, having a website that loads quickly, and having code that is valid and that works well.

Good SEO is something that you will find encourages you to think about code quality, usability, and serving the customer as well as your own needs with the website. It will take a while to perfect, but by the time your site is ranking well in the SERPs you will find that it does well with real, human visitors as well.

SEO is hard work to get right, but it is worth it. If you aren’t a skilled designer or online marketer yourself, it is worth getting someone who is to audit your website. The results will pay for themselves many times over.

Helpful SEO Tips For Complete Beginners

It is estimated that there are currently more than 250 million websites on the Internet. In simple terms, there is a lot of competition in every imaginable business niche. Over the past few years, social media has emerged as a big source of traffic. However, the fact remains that search engines are still the king of traffic when it comes to buying intent.

A number of marketing research agencies have released reports which suggest that more than 95% of consumers use search engines before they spend money on any kind of products or services. In other words, businesses cannot ignore the traffic from search engines if they want to remain relevant online.

The process of optimizing a website to rank higher in the search engines result pages for targeted keyword and phrases is known as search engine optimization. If you are new to the world of SEO, here are the few tips for complete beginners like you.

SEO is normally categorised into on page SEO and off page SEO. On-page factors refer to various factors on the website that are within the control of the Webmaster. For instance, some of the on-page factors include titles, meta description, keyword density, navigation, user experience, microdata, content quality, web page loading speed and various other such factors. As far as off-page factors are concerned, the most important factor remains the quality of links to a particular web page.

As a beginner, you should start your SEO efforts with keyword research. There are a number of free as well as paid keyword research tools available on the market that will help you discover a lot of long tail keywords with less competition. Keyword research is extremely important as you are not going to make too many sales if you are selling cameras on your site but your website ranks for cat photos. In simple terms, you need to identify keywords and phrases with buying intent and low competition. You should include these keywords as well as related LSI keywords in the content to tell search engines that your content is related to those keywords.

When you have found low competition keywords related to your business, it is important that you create high-quality content that uses these keywords in a natural manner. It is also important that you pay close attention to the keyword density as too high keyword density may harm your website. Most experts recommend a keyword density of less than 2%.

You should also try to publish content as frequently as possible. Search engines love fresh content and will send more traffic your way if you publish content on a regular basis. For instance, if you are selling products on your website, you should have a blog with 2 to 3 blog posts being published each week. The blog posts can be related to reviews of the products you are selling or some advice to buyers of products.

The most important off-page factor is links. You should try to attract high quality links from other authoritative websites that are related to your business. There are a number of resources available online that will help you in identifying high quality websites in your niche and ways to get links from those websites.

Overall, Search engine optimization is a dynamic process and it takes a lot of time to work. You should keep a time-frame of 6 to 12 months to rank low to medium competition keywords. You should also ensure to use techniques that are in line with the Webmaster guidelines issued by search engines. Do not use prohibited techniques as these will harm your website in the long run.