It is estimated that there are currently more than 250 million websites on the Internet. In simple terms, there is a lot of competition in every imaginable business niche. Over the past few years, social media has emerged as a big source of traffic. However, the fact remains that search engines are still the king of traffic when it comes to buying intent.
A number of marketing research agencies have released reports which suggest that more than 95% of consumers use search engines before they spend money on any kind of products or services. In other words, businesses cannot ignore the traffic from search engines if they want to remain relevant online.
The process of optimizing a website to rank higher in the search engines result pages for targeted keyword and phrases is known as search engine optimization. If you are new to the world of SEO, here are the few tips for complete beginners like you.
SEO is normally categorised into on page SEO and off page SEO. On-page factors refer to various factors on the website that are within the control of the Webmaster. For instance, some of the on-page factors include titles, meta description, keyword density, navigation, user experience, microdata, content quality, web page loading speed and various other such factors. As far as off-page factors are concerned, the most important factor remains the quality of links to a particular web page.
As a beginner, you should start your SEO efforts with keyword research. There are a number of free as well as paid keyword research tools available on the market that will help you discover a lot of long tail keywords with less competition. Keyword research is extremely important as you are not going to make too many sales if you are selling cameras on your site but your website ranks for cat photos. In simple terms, you need to identify keywords and phrases with buying intent and low competition. You should include these keywords as well as related LSI keywords in the content to tell search engines that your content is related to those keywords.
When you have found low competition keywords related to your business, it is important that you create high-quality content that uses these keywords in a natural manner. It is also important that you pay close attention to the keyword density as too high keyword density may harm your website. Most experts recommend a keyword density of less than 2%.
You should also try to publish content as frequently as possible. Search engines love fresh content and will send more traffic your way if you publish content on a regular basis. For instance, if you are selling products on your website, you should have a blog with 2 to 3 blog posts being published each week. The blog posts can be related to reviews of the products you are selling or some advice to buyers of products.
The most important off-page factor is links. You should try to attract high quality links from other authoritative websites that are related to your business. There are a number of resources available online that will help you in identifying high quality websites in your niche and ways to get links from those websites.
Overall, Search engine optimization is a dynamic process and it takes a lot of time to work. You should keep a time-frame of 6 to 12 months to rank low to medium competition keywords. You should also ensure to use techniques that are in line with the Webmaster guidelines issued by search engines. Do not use prohibited techniques as these will harm your website in the long run.