Online or digital marketing is an effective form of marketing that is low cost but offers a global reach. But despite the many advantages that online marketing provides, there are still many online marketing mistakes that a company can make. Here are some of the most common ones:
1. Not using social media enough
Based on strategic marketing services, social media is one of the most powerful tools that companies can use to promote their products or services online. Social media powerhouses such as Facebook, Instagram, and Twitter can help your website gain more leads either organically or not while establishing your brand in the process.
Having a page on these social media platforms and updating it once or twice a day is not enough. You have to invest in social media if you want to reap all of its potential marketing rewards. How? Curate your content and make high-quality posts. Schedule posting at the most ideal times of the day. Interact with audiences to make your company more “real.” More importantly, stay on top of trends to keep your content updated.
2. Not having a target audience
Sure, marketing to anyone and everyone seems like a good strategy to gain more web visitors. However, that strategy accomplishes nothing but waste precious resources.
If you want more traffic for your pages, identify a target audience. Who do you want to look at your content? Who are the people that your products or services cater to? After you answer these questions, divert your resources into finding the “correct” audience.
3. Not exploring other marketing strategies
Don’t rely on a single marketing strategy for too long, even if it has been working for quite some time now. Aside from paid marketing like PPC and social media ads, incorporate other strategies into your marketing plans, such as SEO, email marketing, and cause marketing, to name a few.
Keep in mind that online marketing is highly volatile. One marketing strategy that works for another company may not work for you, and a strategy that you’re using may no longer be effective in the next month. That said, it’s crucial that you explore other marketing strategies apart from the ones you already use.
4. Going for unethical marketing practices
Sure, it’s easier to pay for a service that ensures plenty of traffic for little to no effort. However, shady or unethical marketing services use unreliable methods to give your website a lot of attention, methods that can eventually penalize your company and its reputation.
5. Not measuring marketing results
As long as the traffic remains constant, many companies fail to measure their marketing results. Don’t do this. Failure to measure marketing results and only relying on vanity metrics (leads, sales, traffic, etc.) means that you have no idea what your ROI is. And when your company doesn’t know its marketing ROI, it can lead to wasted resources on strategies that may not be working as well as you think.
If you’re planning to launch a startup or are currently running one, take note of these online marketing mistakes and try avoid them at all costs. After all, online marketing can easily lead to success, but it can also lead to failure just as easily.