As a business owner or entrepreneur, finding ways to stand out from your competition is always your number one priority. In the real estate industry, this is no different. Buyers have a lot of options when it comes to finding a home, so sellers and property owners need to find ways to go above and beyond to attract and retain business.
One way to do this is by providing additional services or amenities that your competitors may not be offering. Here are some examples.
Get to Know Your Clients on a Personal Level
In order to provide the best possible service, it’s important that you get to know your clients on a personal level. What are their likes and dislikes? What type of home are they looking for? What is their budget? The more you know about your clients, the more you will be able to assist them in finding their dream homes.
You must not see clients as mere transactions but as individuals with unique needs and wants. By taking the time to get to know them, you’ll be able to better serve their interests and exceed their expectations. You can ask them questions, listen to their answers, and pay attention to the little details.
If you’re unsure about how to go about this, here are some questions you can ask your clients:
- What type of home are you looking for?
- What is your budget?
- What are your must-haves in a home?
- What are your deal breakers?
- What timeline do you have for finding a home?
Another way to go above and beyond is by providing additional services or amenities that your clients may find helpful. For example, you could offer to help them find a moving company or provide them with a list of reputable contractors who can help with repairs or renovations. You could also recommend local businesses that your clients may find useful, such as restaurants, grocery stores, or pharmacies.
Stay Organized and Keep Track of All Inquiries
The process of buying a home can be chaotic and stressful, so it’s important that you stay organized and keep track of all inquiries. This includes keeping track of listings that your clients have expressed interest in, as well as appointments and deadlines. By staying organized, you’ll be able to provide a higher level of service to your clients.
One of the most frustrating things for buyers is not being able to get in touch with their agents when they have questions. As a seller or property owner, it’s important to be available to answer questions at all times. This means being available by phone, email, and text and responding as quickly as possible.
Sometimes, it also speaks volumes about your professionalism if you can address clients’ concerns beyond office hours. This way, they’ll know that you’re always working hard on their behalf and that they can rely on you to get the job done. If you’re unable to answer a question yourself, be sure to direct your client to someone who can. The last thing you want is for them to feel like they’re not being taken care of properly.
Offering referral services is a great way to go above and beyond when assisting home buyers. For instance, you can assist clients in familiarizing themselves with mortgage rates and scheduling meetings with lenders. You can also help them understand the legal aspects of buying a home by referring them to an attorney.
Referral services show that you’re not just interested in making a quick sale but that you want to ensure your clients are taken care of long-term. This level of dedication and commitment will go a long way in developing relationships with clients and earning their trust.
In essence, you want to make your clients’ home-buying process as smooth and stress-free as possible. By offering referral services, you’ll be able to save them a lot of time and hassle. Remember, the goal is to provide a higher level of service than your competition. You’ll surely attract and retain business if you can offer something they can’t.
You can do many things to go above and beyond when assisting home buyers—but these tips are a great place to start. If you can get to know your clients on a personal level, stay organized, be available outside of normal business hours, offer concierge services, and refer them to other professionals when needed, you’ll be well on your way to providing an exceptional level of service.