Marketing

seo

Lost About SEO? Here’s a Quick Guide for the Average Business Owner

The COVID-19 pandemic has accelerated businesses’ shift to digital. These include mom-and-pop shops that had to shut down their physical stores permanently and move their business online. If a similar thing happened to your small business, you probably now have a website to cater to your customers. But do you find it hard to attract …

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man speaking to his phone

Listen to Your Customers Literally: Why Your Small Business Site Needs Voice Search

In many ways, eCommerce has changed consumer’s lives for the better. This is especially true during the COVID-19 pandemic. Online stores allow people to avoid going out to purchase goods since they can get almost everything they need and have it delivered to their doorstep. Some stores, such as Amazon, even offer next-day delivery, which …

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branded tote bag

Why Custom Tote Bags Are Perfect for Promoting Your Business

A business owner should always think of new ways on how to bring in more customers and improve profitability. Especially for small-scale businesses, the challenge for promotional and marketing campaigns is more difficult. Some do not have the ability to fund their campaigns, while others can’t come up with fun, creative ways to do it. …

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feedback

E-commerce Strategies: Effective Ways of Getting Feedback From Customers

The e-commerce industry has been steadily rising in popularity in the past few years. This isn’t a surprise when there is practically an endless amount of traffic and engagements every day. Many individuals often use digital platforms for entertainment, look for solutions for their problems, and buy goods online. This is where e-commerce comes in: …

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e-commerce

Building an Effective E-commerce Business

With the increase in demand for online shopping in recent years, especially after the start of the COVID-19 pandemic, more and more businesses are making the shift to e-commerce. There’s no mistaking that we are entering a new era in the digital economy, with consumer behavior rapidly changing and the global health crisis influencing how we live, …

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marketing plan

How Can You Adapt Your Marketing amid a Crisis?

Most worldwide crises blindside most of us. Few individuals foresaw the US stock market crash back in 2008, which resulted in massive job loss and home foreclosures—and in the wake of the recent pandemic, businesses are struggling, leaving many unsure where to turn amid the crisis. These scenarios remind us of how crucial it is …

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Marketing Post-Mortem: Here’s How You Can Make It Work

You may have the impression that your previous marketing campaign has worked. But you cannot definitively say that unless you have analyzed every aspect of the project. This is where post-mortem comes in. A post-mortem may be a morbid word for post-project meetings, but it has been widely used across many different industries. But what’s …

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customer care

Top Ways to Ignite Brand Loyalty

Companies are spending millions of dollars on brand loyalty. Airlines are offering points every time you buy a plane ticket for them. Frequent flyers get access to their executive lounge while waiting for the plane to arrive. Grocery stores also offer coupons and discounts for frequent shoppers. The same goes for big retail shops like …

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