Marketing

ice cream in shop

Tips for Running a Successful Ice Cream Franchise

Got a taste for ice cream? Buying and running an ice cream franchise business is a great way to earn a living doing something you’re passionate about. However, it’s still a business at the end of the day and it’s not always fun and games. Even though franchises are generally

Meeting

These Big Products Failed to Launch: Find Out Why

As the song goes, “Even the best fall down sometimes.” The problem is for businesses, this stumble can cost thousands or millions of dollars. It may even bring them down to their knees, which is bankruptcy. One of the effective ways to mitigate this risk is to create a feedback

digital marketing

5 Marketing Mistakes That Businesses Should Avoid

Online or digital marketing is an effective form of marketing that is low cost but offers a global reach. But despite the many advantages that online marketing provides, there are still many online marketing mistakes that a company can make. Here are some of the most common ones: 1. Not

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Things That Are Hurting Your Customer Satisfaction Rate

Most businesses these days are focusing their efforts on acquiring more clients. Client acquisition is a good strategy. But don’t forget that customer retention is essential. But then many companies fail to realize that their job doesn’t stop after getting more clients. It is only a must that you nurture

eco-friendly company

Injecting Sustainability in Retail: An Eco-Friendly Marketing Approach

As the demand for more eco-friendly products, goods or services grows, more and more businesses are also going green. Businesses that think such practices are just simple marketing ploys or the newest viral trend need to reassess the value and impact of sustainability not just into the environment but into

business owner

Marketing Strategies for Every Small Business Owner

Every entrepreneur wants his business to stand out against competitors and increase revenue. However, because of limited time, a lack of professional assistance, and inadequate resources, small business owners tend to mess up when promoting their brand. Make the most of your marketing funds by avoiding these mistakes: 1. Forgetting

4 Tools to Help CEOs Be More Productive

Being the CEO of a company sounds like a dream come true. It’s definitely a very noble achievement, but it’s not all fun and games. Putting up your own business involves a lot of challenges. And in order to be successful, there’s a lot of hard work involved. CEOs always

man checking the server data

How Can You Prepare Your Business for Natural Disasters?

Natural disasters are unpredictable, but they’re not impossible to prepare for. Although they can deal serious damage to your business, proper planning and preparation will mitigate risks and help you get back on your feet quicker. Here are some steps you should take to protect your business in the event

Smartphone

Four Practical Tips to Take Better Care of Your Smartphone

The modern lifestyle has increasingly come to integrate the smartphone; even when we sleep, our units are rarely out of arm’s reach. But modern phones are also expensive devices – the more time you spend using them, the more they are subject to simple wear and tear, and exposed to

customer

Build Customer Loyalty with These After-Sales Service Tips

A significant part of the business process is the after-sales services, which can either win over or lose a potential customer. That’s why it’s important to improve this aspect of customer service for your business. Customer relations does not stop after the sale, and good businesses know that very well.

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