Marketing

retail clothes store

What Millennials and Gen-Z Hate and How You Can Use This to Your Advantage

Today’s modern consumers are Generation X, aka the millennials and Generation Y, or the iGen. These two generations are often hard to please. They expect more and have more demands from businesses. But it only makes sense to take on their demands and expectations. Harnessing the buying power of millennials and Gen-Zers is a great

Marketing

Here’s What You Need to Know about Personality Tests in the Workplace

Let’s talk about personality tests. Do they work? What are your options, and which tests are the best? Should you even use them in the workplace? Here are FAQs to help answer these questions: 1. What are Personality Tests? Personality tests are exams (and sometimes interviews) that help ascertain the

online seller checking inventory

How to Market Your Small Online Business for Free

More people are quitting their 9-to-5 to turn their hobby into a successful business. Although opening a shop is easier now more than ever thanks to the internet, running a business is still risky. There are so many other competitors who are after the same target market. With little to

Marketing Strategy

Marketing Stunts That Will Wow Your Clients in No Time

Businesses are always looking for ways to engage their target audiences. Before, this is quite easy as long as you offer great quality products at a reasonable price. But since competition in the market continues to grow and consumers are becoming smarter and more demanding, this now becomes a tricky

first page of google

Link Building Tips to Make Your Website Rank High on Google

Every website owner wants their page to garner a lot of traffic. You want people, especially your target audience, to find and visit your website. That’s why a lot of businesses are investing now in building their sites, hiring a web design and development agency to help optimize their pages to generate more

businessowner

Promoting a Boring but Useful Product to Customers: A Marketer’s Guide

Some products are easier to promote than others. Apple, for instance, could produce aesthetically stunning iPhones that look awesome in the hands of mobile users. Unfortunately, not all brands are like Apple. Majority of the companies in the world don’t produce or manufacture flashy gadgets. Despite this, the products made

Marketing

Marketing Trends You Can Take Advantage of During the COVID-19 Crisis

The current world health crisis has an undeniably negative impact on some businesses. Some industries that used to be on top of the world are now suffering thanks to the many restrictions and limitations that were and are still being implemented. According to Market Watch, some of the most COVID-19 affected

people at a business meeting

Should You Take the Leap and Start Your Own Business?

The idea of starting a company or business is appealing to many professionals. While they might already be employed, the routine of a 9 to 5 schedule might not be as fulfilling as before. You might be in a similar situation. You might be searching for signs that indicate your

ice cream in shop

Tips for Running a Successful Ice Cream Franchise

Got a taste for ice cream? Buying and running an ice cream franchise business is a great way to earn a living doing something you’re passionate about. However, it’s still a business at the end of the day and it’s not always fun and games. Even though franchises are generally

people at a business meeting

These Big Products Failed to Launch: Find Out Why

As the song goes, “Even the best fall down sometimes.” The problem is for businesses, this stumble can cost thousands or millions of dollars. It may even bring them down to their knees, which is bankruptcy. One of the effective ways to mitigate this risk is to create a feedback

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