Marketing

Businesses are always looking for ways to engage their target audiences. Before, this is quite easy as long as you offer great quality products at a reasonable price. But since competition in the market continues to grow and consumers are becoming smarter and more demanding, this now becomes a tricky

Every website owner wants their page to garner a lot of traffic. You want people, especially your target audience, to find and visit your website. That’s why a lot of businesses are investing now in building their sites, hiring a web design and development agency to help optimize their pages to generate more

Some products are easier to promote than others. Apple, for instance, could produce aesthetically stunning iPhones that look awesome in the hands of mobile users. Unfortunately, not all brands are like Apple. Majority of the companies in the world don’t produce or manufacture flashy gadgets. Despite this, the products made

The current world health crisis has an undeniably negative impact on some businesses. Some industries that used to be on top of the world are now suffering thanks to the many restrictions and limitations that were and are still being implemented. According to Market Watch, some of the most COVID-19 affected

Got a taste for ice cream? Buying and running an ice cream franchise business is a great way to earn a living doing something you’re passionate about. However, it’s still a business at the end of the day and it’s not always fun and games. Even though franchises are generally

As the song goes, “Even the best fall down sometimes.” The problem is for businesses, this stumble can cost thousands or millions of dollars. It may even bring them down to their knees, which is bankruptcy. One of the effective ways to mitigate this risk is to create a feedback

Online or digital marketing is an effective form of marketing that is low cost but offers a global reach. But despite the many advantages that online marketing provides, there are still many online marketing mistakes that a company can make. Here are some of the most common ones: 1. Not

Most businesses these days are focusing their efforts on acquiring more clients. Client acquisition is a good strategy. But don’t forget that customer retention is essential. But then many companies fail to realize that their job doesn’t stop after getting more clients. It is only a must that you nurture

As the demand for more eco-friendly products, goods or services grows, more and more businesses are also going green. Businesses that think such practices are just simple marketing ploys or the newest viral trend need to reassess the value and impact of sustainability not just into the environment but into