Marketing

Getting Back to Business: Attracting Generation Z to Your Retail’s Physical Location

Most businesses are scrambling to keep their old customers while targeting millennials. Since the latter is the biggest in numbers, it only makes sense to cater to Generation Y. But if you want greater retail success in the coming years, then don’t take Generation Z consumers for granted. Research shows that Gen Z has a spending power …

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Customer Satisfaction Strategies for Small Businesses

For many businesses, customer satisfaction is as important a metric as the profit margin and sales growth. After all, a company’s fortunes rise and fall on the mood of its clients: Make them happy, and they will return. Poor service, however, can ruin your brand’s image and deters customers from returning. That said, many businesses …

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What Millennials and Gen-Z Hate and How You Can Use This to Your Advantage

Today’s modern consumers are Generation X, aka the millennials and Generation Y, or the iGen. These two generations are often hard to please. They expect more and have more demands from businesses. But it only makes sense to take on their demands and expectations. Harnessing the buying power of millennials and Gen-Zers is a great way to grow your business. …

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Marketing

Here’s What You Need to Know about Personality Tests in the Workplace

Let’s talk about personality tests. Do they work? What are your options, and which tests are the best? Should you even use them in the workplace? Here are FAQs to help answer these questions: 1. What are Personality Tests? Personality tests are exams (and sometimes interviews) that help ascertain the characteristics, personality traits, or behavior …

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Link Building Tips to Make Your Website Rank High on Google

Every website owner wants their page to garner a lot of traffic. You want people, especially your target audience, to find and visit your website. That’s why a lot of businesses are investing now in building their sites, hiring a web design and development agency to help optimize their pages to generate more traffic. But with the overwhelming …

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Promoting a Boring but Useful Product to Customers: A Marketer’s Guide

Some products are easier to promote than others. Apple, for instance, could produce aesthetically stunning iPhones that look awesome in the hands of mobile users. Unfortunately, not all brands are like Apple. Majority of the companies in the world don’t produce or manufacture flashy gadgets. Despite this, the products made by these businesses help make …

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Marketing

Marketing Trends You Can Take Advantage of During the COVID-19 Crisis

The current world health crisis has an undeniably negative impact on some businesses. Some industries that used to be on top of the world are now suffering thanks to the many restrictions and limitations that were and are still being implemented. According to Market Watch, some of the most COVID-19 affected industries are the tourism, sports, and …

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