No matter what business you are in, marketing is a crucial part of the process. Creative marketing generates leads and builds your brand’s reputation. It also helps to sell more products or services. Therefore, entrepreneurs should invest in creativity as much as they can so that they can establish a competitive advantage that will help …
Unlocking Creativity: Why It’s Important for Marketing Read More »
In the age of high-powered handheld technology, it’s not often that we see traditional marketing methods anymore. Digital marketing has largely replaced conventional forms of marketing, as it’s not only cheaper but a lot more accessible even for smaller businesses. It’s comparatively easier to create an online post and then upload it, than something …
Traditional Marketing is Still Effective: Find Out Why Read More »
The COVID-19 pandemic has accelerated businesses’ shift to digital. These include mom-and-pop shops that had to shut down their physical stores permanently and move their business online. If a similar thing happened to your small business, you probably now have a website to cater to your customers. But do you find it hard to attract …
Lost About SEO? Here’s a Quick Guide for the Average Business Owner Read More »
In many ways, eCommerce has changed consumer’s lives for the better. This is especially true during the COVID-19 pandemic. Online stores allow people to avoid going out to purchase goods since they can get almost everything they need and have it delivered to their doorstep. Some stores, such as Amazon, even offer next-day delivery, which …
Listen to Your Customers Literally: Why Your Small Business Site Needs Voice Search Read More »
A business owner should always think of new ways on how to bring in more customers and improve profitability. Especially for small-scale businesses, the challenge for promotional and marketing campaigns is more difficult. Some do not have the ability to fund their campaigns, while others can’t come up with fun, creative ways to do it. …
Why Custom Tote Bags Are Perfect for Promoting Your Business Read More »
The e-commerce industry has been steadily rising in popularity in the past few years. This isn’t a surprise when there is practically an endless amount of traffic and engagements every day. Many individuals often use digital platforms for entertainment, look for solutions for their problems, and buy goods online. This is where e-commerce comes in: …
E-commerce Strategies: Effective Ways of Getting Feedback From Customers Read More »
With the increase in demand for online shopping in recent years, especially after the start of the COVID-19 pandemic, more and more businesses are making the shift to e-commerce. There’s no mistaking that we are entering a new era in the digital economy, with consumer behavior rapidly changing and the global health crisis influencing how we live, …
A global health pandemic is nothing to scoff at. In a span of a few months, it has paralyzed most of the world’s major businesses and government and forced society to readjust to a new way of living. At this point, things are not likely to ‘go back to normal.’ Individuals, communities, companies, and even …
How You Can Effectively Market During a Pandemic Read More »
Most worldwide crises blindside most of us. Few individuals foresaw the US stock market crash back in 2008, which resulted in massive job loss and home foreclosures—and in the wake of the recent pandemic, businesses are struggling, leaving many unsure where to turn amid the crisis. These scenarios remind us of how crucial it is …
You may have the impression that your previous marketing campaign has worked. But you cannot definitively say that unless you have analyzed every aspect of the project. This is where post-mortem comes in. A post-mortem may be a morbid word for post-project meetings, but it has been widely used across many different industries. But what’s …
Marketing Post-Mortem: Here’s How You Can Make It Work Read More »