Marketing

e-commerce

Building an Effective E-commerce Business

With the increase in demand for online shopping in recent years, especially after the start of the COVID-19 pandemic, more and more businesses are making the shift to e-commerce. There’s no mistaking that we are entering a new era in the digital economy, with consumer behavior rapidly changing and the global health crisis influencing how we live, …

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marketing plan

How Can You Adapt Your Marketing amid a Crisis?

Most worldwide crises blindside most of us. Few individuals foresaw the US stock market crash back in 2008, which resulted in massive job loss and home foreclosures—and in the wake of the recent pandemic, businesses are struggling, leaving many unsure where to turn amid the crisis. These scenarios remind us of how crucial it is …

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Marketing Post-Mortem: Here’s How You Can Make It Work

You may have the impression that your previous marketing campaign has worked. But you cannot definitively say that unless you have analyzed every aspect of the project. This is where post-mortem comes in. A post-mortem may be a morbid word for post-project meetings, but it has been widely used across many different industries. But what’s …

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customer care

Top Ways to Ignite Brand Loyalty

Companies are spending millions of dollars on brand loyalty. Airlines are offering points every time you buy a plane ticket for them. Frequent flyers get access to their executive lounge while waiting for the plane to arrive. Grocery stores also offer coupons and discounts for frequent shoppers. The same goes for big retail shops like …

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Getting Back to Business: Attracting Generation Z to Your Retail’s Physical Location

Most businesses are scrambling to keep their old customers while targeting millennials. Since the latter is the biggest in numbers, it only makes sense to cater to Generation Y. But if you want greater retail success in the coming years, then don’t take Generation Z consumers for granted. Research shows that Gen Z has a spending power …

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customer care concept

Customer Satisfaction Strategies for Small Businesses

For many businesses, customer satisfaction is as important a metric as the profit margin and sales growth. After all, a company’s fortunes rise and fall on the mood of its clients: Make them happy, and they will return. Poor service, however, can ruin your brand’s image and deters customers from returning. That said, many businesses …

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retail clothes store

What Millennials and Gen-Z Hate and How You Can Use This to Your Advantage

Today’s modern consumers are Generation X, aka the millennials and Generation Y, or the iGen. These two generations are often hard to please. They expect more and have more demands from businesses. But it only makes sense to take on their demands and expectations. Harnessing the buying power of millennials and Gen-Zers is a great way to grow your business. …

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Marketing

Here’s What You Need to Know about Personality Tests in the Workplace

Let’s talk about personality tests. Do they work? What are your options, and which tests are the best? Should you even use them in the workplace? Here are FAQs to help answer these questions: 1. What are Personality Tests? Personality tests are exams (and sometimes interviews) that help ascertain the characteristics, personality traits, or behavior …

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