Marketing

Some products are easier to promote than others. Apple, for instance, could produce aesthetically stunning iPhones that look awesome in the hands of mobile users. Unfortunately, not all brands are like Apple. Majority of the companies in the world don’t produce or manufacture flashy gadgets. Despite this, the products made by these businesses help make …

Promoting a Boring but Useful Product to Customers: A Marketer’s Guide Read More »

The current world health crisis has an undeniably negative impact on some businesses. Some industries that used to be on top of the world are now suffering thanks to the many restrictions and limitations that were and are still being implemented. According to Market Watch, some of the most COVID-19 affected industries are the tourism, sports, and …

Marketing Trends You Can Take Advantage of During the COVID-19 Crisis Read More »

Got a taste for ice cream? Buying and running an ice cream franchise business is a great way to earn a living doing something you’re passionate about. However, it’s still a business at the end of the day and it’s not always fun and games. Even though franchises are generally considered a safe bet since …

Tips for Running a Successful Ice Cream Franchise Read More »

As the song goes, “Even the best fall down sometimes.” The problem is for businesses, this stumble can cost thousands or millions of dollars. It may even bring them down to their knees, which is bankruptcy. One of the effective ways to mitigate this risk is to create a feedback management system, especially during the …

These Big Products Failed to Launch: Find Out Why Read More »

Online or digital marketing is an effective form of marketing that is low cost but offers a global reach. But despite the many advantages that online marketing provides, there are still many online marketing mistakes that a company can make. Here are some of the most common ones: 1. Not using social media enough Based …

5 Marketing Mistakes That Businesses Should Avoid Read More »

Most businesses these days are focusing their efforts on acquiring more clients. Client acquisition is a good strategy. But don’t forget that customer retention is essential. But then many companies fail to realize that their job doesn’t stop after getting more clients. It is only a must that you nurture your relationship with your current …

Things That Are Hurting Your Customer Satisfaction Rate Read More »

As the demand for more eco-friendly products, goods or services grows, more and more businesses are also going green. Businesses that think such practices are just simple marketing ploys or the newest viral trend need to reassess the value and impact of sustainability not just into the environment but into the communities that surround them, …

Injecting Sustainability in Retail: An Eco-Friendly Marketing Approach Read More »

Every entrepreneur wants his business to stand out against competitors and increase revenue. However, because of limited time, a lack of professional assistance, and inadequate resources, small business owners tend to mess up when promoting their brand. Make the most of your marketing funds by avoiding these mistakes: 1. Forgetting the value of promotional products. …

Marketing Strategies for Every Small Business Owner Read More »

Being the CEO of a company sounds like a dream come true. It’s definitely a very noble achievement, but it’s not all fun and games. Putting up your own business involves a lot of challenges. And in order to be successful, there’s a lot of hard work involved. CEOs always have busy schedules. On a …

4 Tools to Help CEOs Be More Productive Read More »