A few brands come to mind when thinking about the biggest ones in the world. Some of these include Coca-Cola, Pepsi, Nike, and Apple. These brands are known for their recognizable logos and slogans, as well as their high-quality products.
Many businesses can learn how to build their brands from these companies. They are the example to follow when it comes to best practices in marketing. Here are the top four marketing practices of big brands that your business can learn from:
Creating a strong brand identity
The most successful brands have a strong identity that is recognizable worldwide. It’s achieved by having a consistent look and feel for all their marketing materials, from their website to their packaging. It allows customers to quickly identify their products and creates a sense of trust and loyalty.
Creating a solid brand identity is complex, but you can start by creating a unique logo and slogan that represent your brand. Many of these companies began with a simple logo. For example, the Coca-Cola logo has been around for over 100 years and has barely changed. This is the first step in creating a brand identity. You should also use the same colors, fonts, and style across all of your marketing materials. Consistency is vital when it comes to branding.
Focusing on customer experience
Another critical best practice of big brands is focusing on customer experience. This means creating an enjoyable and seamless customer experience when interacting with your brand. You can do this in several ways, such as offering excellent customer service, providing easy-to-use websites and apps, and making it easy for customers to find what they’re looking for.
Your business can start by focusing on creating a great customer experience by assessing how easy it is for customers to interact with your brand at every touchpoint. This includes everything from finding your website to speaking to customer service. Once you understand the customer experience, you can start making improvements to ensure that it is as enjoyable and seamless as possible.
Take Apple, for example. The brand has been known for its excellent customer service and easy-to-use products. They offer 24/7 customer service and always give feedback to the consumers in no time. This focus on customer experience has helped them to build a loyal customer base that keeps coming back.
Connect on an emotional level
Another best practice of big brands is connecting with consumers on an emotional level. This means creating ads and campaigns that resonate with people personally and make them feel something. For example, Nike’s “Just Do It” campaign is about more than just selling sneakers. It’s about inspiring people to push themselves and achieve their goals.
Many businesses make the mistake of thinking that they need to sell their products logically. But the truth is that people make decisions based on emotions and then justify them with logic. So, if you can make your customers feel something, you’re more likely to win their business.
Think about your customers’ emotional needs and how your product or service can help them meet those needs. Then, create marketing materials that focus on those emotional needs. For example, if you’re selling a product that helps people stay healthy, your ads could focus on how your product makes people feel good about themselves.
Lastly, it’s essential to know your company’s limits and outsource your marketing if necessary.
Many small businesses try to do everything in-house, but this can be a recipe for disaster. Marketing is a complex and ever-changing field, and it’s essential to have up-to-date digital advertising experts on the latest trends and best practices. These experts can understand the given market more than anyone else. It also gives your business the flexibility it needs to do other projects.
Big brands know the importance of outsourcing their marketing. They understand that it’s better to leave it to the experts so that they can focus on what they’re good at. For example, Coca-Cola spent $4 billion on advertising alone, and a good chunk of that went to third-party marketing services.
If your business doesn’t have the in-house expertise to handle your marketing, it’s time to outsource it. There are a number of agencies that specialize in small business marketing, so you’re sure to find one that meets your needs. Just make sure to do your research and find an agency that you can trust.
Big brands are successful because they know how to market themselves effectively. In this article, we’ve looked at some of the best marketing practices of big brands worldwide. By learning from these brands, you can start to improve your marketing and see better results for your business.